I Am a Victim of Advertising Essay -- Business Media Advertising

I Am a Victim of advertize You could cite me a shop-a-holic, as about of my friends do, but I call myself a lover of path. Sitting in my room, I look in my closet at all my belongings and wonder what else I sine qua non to buy. Abercrombie, Guess, J Crew, Armani Exchange, Ralph Lauren, Tommy Hilfiger, and Banana Republic are just a a couple of(prenominal) of the name-brand items that clutter my room. And I want more. Ive n perpetually stopped to question whether Im acquiring what Im paying for, though Ive always been a smart shopper, a trade shopper. But, as I learn more about my future field, marketing, I realize that I am a victim of advertising. All the things I want and buy are influenced by what magazines, boob tube, and other advertisers tell me I need to want and buy. Everyone wears clothes. They can be a statement, a style, or a definition of who you are. They can also be a honest necessity. For me, clothing has meant different things. As a child, I wore w hat my mother gave me or the hand-me-downs from my sister. I never questioned how I looked, but I liked to pasture up. In middle(a) school, I became more touch on with my appearance, like most girls. I tried to keep up with the fashion, but what defined the fashion? Magazines and television were the big ones for me. I wanted to look beautiful thus, I wore what the beautiful people showed me I should wear in hopes that I could be just as beautiful, or at least as fashionable. I had a huge desire to be fashionable, because in being fashionable, I believed I could be democratic. As I look back upon those middle school days, I am amazed at how concerned early people can be about their image. Children become so concerned at such a young age with being popular and looking beautifu... ...t someone of the opposite sex. Smoking, drinking, socializing, and looking great in dear(predicate) clothing are the images of an attractive person. Advertisers use our weaknesses to tell us what is new, what we should be like, what is cool, and what is hot. Because homo nature makes us want to be popular and exciting we follow the lead ads give us. Is it the victims fault for believing, or the fault of bon ton for allowing advertisers to do so? These are the questions I often ask myself as I enter the field of marketing. It is very easy to use human insecurities as a means of targeting consumption, but is it right? How will we ever know unless we step back and stop reading magazines and watching television? How will we know unless society and advertising break their bond? Until then, I will remain a victim of advertising. And so will approximately everyone else.