Experience Economy

Lecture 1. EXPERIENCE thrift when the person buys survive, he pays to spend time enjoying a series of memorable display cases that a company stages - as in theatrical businesses must form play memorable events for their customers pic EE is applied- new get it on concept, experience include ins services and products, experience venues, additional offerings supporting memory of the experience The bod of an realize 1. The First phonation/ BEFORE The expectation 2. The Second part/ DURING Breakaway from the everyday life 3. The Third part/ AFTER The memorable experience EXPERIENCE HYBRID combination of 2 different sectors/products creating a unique experience to the customer ( for example cafe with a displace store and a book store) Lecture 2 The 4 Realms of follow out ENTERTAIMENT Something that entertain the customer, and something that is relaxing and enjoyable without being to thorough. An active professional colloquy to a passive receiver/customer is a passive fit of an experience when the customers are entertained, they are not really doing except to responding to the experience ( enjoying, laughing, etc. customers passively absorbed through the senses display case cinema, concert, sport event What entertainment would help your guests to enjoy the experience better? How can you fuck off the time to a greater extent fun and more than enjoyable? EDUCATIONAL instruction takes place during everyones life and in all situations. It can be the acquirement based on experiences, called noticeing by doing and it can also be the learning that takes place in an interaction between the person and its surround is essentially active look the guests absorb the events unfolding before them the educational events must actively engage the mind What do you call for your guests to learn from experience? What interaction or activities will help engage them in the exploration of certain knowledge and skills? ESTHETIC Is the sensuous realisat ion. Is subjective and determine by culture and is often about art, nature, music and food. passive panorama of an experience to create an atmosphere where the guests will feel free to be the guests immerse themselves in an event or environment when the event has exactly little or no effect on it, they leave the environment untouched What can be done to enhance the esthetic grade of the experience? What would make your guests want to come in, sit down, and just string out? How you can do to make the environment more inviting and pleasant ESCAPIST Is the escape from the reality It can be an intentional or unconsious escape from the reality In both cases there is a colossal degree of empathy is an active aspect the guest of this experience is completely immersed in it the guest becomes an actor able to affect the actual performance EXAMPLE cyber space is a great place for escapism What you should encourage guests to do if they are to become active participants in the experience -experiences can be built around one or more of elements. -where the strongest experiences consist of more than one of these elements. The more elements included in a experience, the stronger and more memorable the experience gets. THE EXPERIENCE ROOM is a place where we alive our experience- the stage, the staff, new(prenominal) customers and waiting time these factors are affected whole experience for the customers ? THE peak Where, How long, visual picture, differentiation, attracts customers, affect feelings and behavior the visual place where the people alive the experience decoration, details are very important- memorable experience ? THE rung Meeting new customer Create an experience Disney World ( paddy field Mouse figureoutfit) ? OTHER CUSTOMERS- positive or negative sites of many early(a) customers ? WAITING TIME often like a negative aspect EXPERIENCE OVER TIME The Pre-experience Planning the trip or experience Expectations The experience ( dur ing ) The four realms The After-experience Memory (pictures) Expectations ( are they met) Narrative of the experience The betrothal of sensesSmell, Taste, Sound, Feel, View pic Lecture 3 Variety -means producing and distributing product creams to outlets in the fancy that some customer will come along and buy them Customization customizing a service can be a sure route to represent a positive experience customizing a good automatically turns it into a service Mass customization ? is supported by several conditions increased demands for tell products, information- and production techniques allow mass customization COLLABORATING Cust. The Exploring Experience the consumers are helped to take the choice and actively NIKE,Ikea ADAPTIVE Cust. The Experimenting Experience helps customer to find the right variant does not change the product the selection of TV-channels COSMETIC Cust. The Gratifying Experience the packing is adapted to the consumer, not the exact product - personalized delivered as the consumers want Interflora TRANSPARENT Cust. -The Discovering Experience -the product is adapted to the consumer and the consumer do not film to do anything Lecture 4 EVENTS an event is a single or periodic returning event defined by time and space are planned in preparation for observation and participation Types of events ? as a product World Cup, The Olympics , The local city party, Eurovision Song struggle ? in marketing and sales diesel, penthouse, product samples The model for an events DNA -unique, historical, unpredictable, predictable, principal quality, audience interaction, history narrative, media friendly, forging identity 5 CATHEGORIES OF THE AUTHENTICITY subjective authenticity (the original) Original authenticity (original in design, first on market) exceptional(a) authenticity (implemented with ideal empathy and compassion) Referential authenticity (the product has a background which is linked to the history/culture) Inf luential authenticity (the product which to take the customer to a higher level) 4 PRINCIPLES OF THE ACTING PLAY MAKE THEIR mean solar day BE THERE CHOOSE YOUR ATTITUDE Lecture 5 IT- teaching technology this is one of the central aspects in the experience economy since more and more types of experiences become IT-based is an important tool used to make experiences high-octane The purpose of experience economy The transformation economy picpic