Question 2 Essay Example | Topics and Well Written Essays - 2000 words

Question 2 - Essay Example This report is based on the implementation of ICT in the business strategy making process and the selected organization for analysis is Google Plc. Google is the largest market share holder of the search engine and internet browser industry (google.co.uk, 2014). With a diversified and huge product base they are among the industry leaders of the technological segment. The report will try to evaluate the process of ICT implementation by Google for business strategy development. Before the introduction of ICT in the business world, business processes focused on gaining accuracy in their strategies which slowed the response time of the business towards market changes. However, in the past two decades the increasing use of ICT in the business processes has brought in frequent changes that allowed the business houses to cope up with the changes in the market nature. Bossink (2008) stated that the basic role of ICT was to enhance the communication between a business and its stakeholders. But with continuous growth and modification in the strategy, ICT is now a dominant factor in every functional aspects of business. New technologies such as cloud computing have helped in business expansion across geographical boundaries and reduced the cost of operating overseas. Business houses can now monitor the work, gather, store and share information, synchronies their work process from a singular location in spite of travelling to all the places. Pollock (2010) stated that business operations have become more accelerated and focused with the help of ICT integration in the business. Business firms can now connect with a wider consumer base with the help of ICT technologies such as video conferencing. Furthermore, business monitoring process has also changed with advanced technologies such as cctv monitoring, employee tracking systems, etc (youtube.com, 2009). Zikmund (2008) summarized that the influence of ICT on the business process has been mainly on the